Some people may be confused by

Some people may be confused by the propaganda of Nike, before the World Cup 2010, Nike produced nike Mercurial Vapor as the lightest and most advantaged shoes, the ad which played before World Cup made this shoe popular in the world. From then on, people decided to buy Nike football shoes. Unlike Nike, Adidas speak with strength. Sporting goods firm Adidas Group is expecting sales of football products to reach EUR1.5bn this year, buoyed by the ongoing World Cup in South Africa. Sales of replica team jerseys, which represent around half of the revenue stream, have reached 6.5m units, compared with 3m units four years ago. The company sponsors teams including Germany, France and Argentina, where football is hugely popular. Also football used in World Cup match is also voiced by Adidas. After the ads made in pitch, the sales of Adidas Soccer Shoes has exceed Nike football shoes. Even Nike has an aggresive approach to the football market, and hopes to replace Adidas as the leading seller of such goods, seems that has done, but the annouance made by Hainer revealed the self-confidence. Hainer said "No matter how you look at it: In terms of sales, market share and visibility - Adidas is and will remain the leading football brand."

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Indeed, it has done that. Market analysis made after World Cup shown that Adidas F50 exceed nike Mercurial Vapor according to sales. Similar with Nike, Adidas has produced basketball shoes, golf shoes, running shoes for players, but most of them just choose Nike. Only in football area, they trade Adidas as the winner of world. The production of Adidas F50 shown the strength of Adidas company.

Par geili56 le mardi 19 avril 2011

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