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The earliest Adidas originals were manufactured with the meagre materials available after World War I. Today, things have changed and eighty years later, the Adidas Company continues to make high quality fashion and sports gear. After Adi Dassler's return from World I to Bavaria, he started making shoes with scrap materials, which he bought at very cheap rates. His brother, Rudi Dassler, became part of the business and the Dassler Brothers Shoe Factory came into existence making the brand a name to reckon with.

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Today, Adidas remains the largest sportswear manufacturer in the world, despite its very humble and meagre beginnings. Adi Dassler persuaded US runner Jesse Owens to use his shoes for the Summer Olympics of 1936 and Owens went on to win four gold medals, making Dassler's shoes famous. At the time, the shoes even made it to World War II. The company has always employed the most advanced available manufacturing technologies. They make shoes both for the athletic customers as well for fashion reasons.