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With the greatest invention of Adidas history, it is no wander that people take their money out of pocket. Among so many competetors in the same area, Adidas always confident to say they are the lead of the world brand.

HC shoe net January 7 hearing, the sudden global Financial Crisis has not only changed the pattern of the world's financial industry, but also to the Chinese sporting goods industry has brought no small vibration. The formation of the domestic sporting goods industry for many years to Nike Adidas occupy the mainstream market structure, is gradually disintegrated, Li Ning, Anta, Peak, and a series of special step is the rapid rise of domestic brands. Comparison of domestic and international sport performance brand in 2009, the beginning of sporting goods industry is not hard to find "country back into the ocean," Trends.

Performance of different domestic and international sports brand

2009 year is the year frustrated foreign sports brand. In which the income of Nike in China fell into the quagmire, according to December 17, 2009 from September to November 2009, released the latest quarterly financial report of statistics, as of November 30, Nike Greater China 404 million in revenue U.S. dollar, down 3%. One footwear revenues 210 million U.S. dollars, down 1%; Clothing Income of 170 million U.S. dollars, down 7%; sports equipment revenue 25 million U.S. dollars, down 2%. Revenue declined, Nike Greater China Sell And administrative expenses increased, resulting in lower profit margins. It is understood that Nike is not only a sales decline in the Chinese market, some time before the closing of the only of its own factories in China. Another sports giant Adidas's sales in the Chinese market is not optimistic. Adidas recently released third quarter 2009 financial report shows sales for two consecutive quarters of negative growth in the third quarter, down 7% year on year, marking the biggest drop since 2009. According to relevant reports, the adidas Group sales in the third quarter of 2.888 billion euros, with the same period in 2008 compared to 3.083 billion euros, net of currency, down 7%. In addition, Japan's largest sports brand Mizuno, closed the deficit in China's 200 stores. Belle, Daphne, etc. are now fading out one after another international sports apparel Proxy Business. Zoom kobe vi
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